Wenting Zhong
Hello! I'm a PhD candidate in Business (Marketing) at Bentley University.
Research Interests: Behavioral Pricing, Socioeconomic Status (SES), Consumer Behavior in the context of Artificial Intelligence (AI), Social Media, Influencer Marketing.
Teaching Interests: Marketing Research, Consumer Behavior, Digital Marketing, Marketing and AI
Publications:
Zhong, W., & Xia, L. (forthcoming). One of a kind: How stacked discounts make customers feel smart. Journal of Retailing.
Gao, F., Xia, L., and Zhong, W. (2025). Stereotypes in AI-Generated Content: Impact on Content Choice. Journal of Experimental Psychology: Applied
Zhong, W., Gao, F., & Xia, L. (2025). The Impact of Consumer Socioeconomic Status on Their Preferences for Human Versus Robot Service Agents in Luxury Shopping Contexts. Journal of Consumer Behaviour, 24(1), 156-177.
Xia, L., Zhong, W., & Wang, F. (2023). To Dress up or Not: Political Identity and Dog Owners’ Purchase of Dog Apparels. Psychology & Marketing, (40)10, 2118-2131.