Wenting Zhong
Hello! I'm a fifth-year PhD candidate in Business (Marketing) at Bentley University.
Research Interests: Behavioral Pricing, Socioeconomic Status (SES), Consumer Behavior in the context of Artificial Intelligence (AI), Social Media, Influencer Marketing.
Teaching Interests: Marketing Research, Consumer Behavior, Digital Marketing, Marketing Analytics, Marketing and AI
Publications:
Gao, F., Xia, L., and Zhong, W. (2025). “Stereotypes in AI-Generated Content: Impact on Content Choice.” Journal of Experimental Psychology: Applied (forthcoming)
Zhong, W., Gao, F., & Xia, L. (2025). The Impact of Consumer Socioeconomic Status on Their Preferences for Human Versus Robot Service Agents in Luxury Shopping Contexts. Journal of Consumer Behaviour, 24(1), 156-177.
Xia, L., Zhong, W., & Wang, F. (2023). To Dress up or Not: Political Identity and Dog Owners’ Purchase of Dog Apparels. Psychology & Marketing, (40)10, 2118-2131.